Amplifon
About Amplifon
Amplifon is the world's largest hearing care retailer by revenue, operating in over 25 countries. In the UK, they operated around 100 clinics across England and Wales before selling their UK operations to Hidden Hearing in 2025. Their legacy of premium hearing care and global expertise made them a notable presence in the UK market.
Amplifon was founded in 1950 in Milan, Italy by Algernon Charles Holland, a British World War II veteran who lost part of his hearing during the conflict. Inspired by his own experience, Holland established the company to help people with hearing loss access better hearing solutions. The company grew rapidly across Italy before expanding internationally.
Amplifon entered the UK market in 2006 through the acquisition of The Ultravox Group, which itself had been established in 1961. Under the Amplifon brand, the UK operation grew to approximately 100 clinics across England and Wales, generating around £29 million in annual revenue. The company positioned itself as a premium hearing care provider, offering hearing aids from multiple manufacturers.
In 2025, Amplifon made the strategic decision to exit the UK market, selling its approximately 100 UK clinics to Hidden Hearing, part of the Demant group. This move was part of a broader review of markets where Amplifon felt it lacked the scale to compete effectively against dominant players like Specsavers and Boots. The former Amplifon UK stores now operate under the Hidden Hearing brand.
Quick Facts
- Founded
- 1950
- UK Locations
- 100
- Price Range
- £700–£3,500+ per pair
- NHS Hearing Tests
- No
- Services Offered
- 8
Book a hearing test
Amplifon Services & Pricing
A full breakdown of hearing care services available at Amplifon, including prices, duration, and NHS coverage information.
| Service | Description | Price | Duration | NHS Covered |
|---|---|---|---|---|
| Free Hearing Test | A comprehensive audiological assessment conducted by a qualified audiologist, including ear examination, pure tone audiometry, and speech testing. Results are explained clearly with personalised recommendations. | Free | 60 minutes | |
| Multi-Brand Hearing Aids | Hearing aids from all major manufacturers including Phonak, Oticon, Signia, Starkey, and Widex. Available in all styles from invisible-in-canal to powerful behind-the-ear devices. | £700–£3,500+ per pair | 60 minutes (fitting) | |
| Hearing Aid Trial | A risk-free trial period to test hearing aids in your everyday environment, with adjustments and fine-tuning as needed to ensure optimal performance before committing to purchase. | Included with purchase | 30–60 day trial | |
| Tinnitus Consultation | Specialist assessment and management for tinnitus, including detailed evaluation, counselling on coping strategies, and hearing aid-based sound therapy options where appropriate. | Free (initial assessment) | 45 minutes |
Free Hearing Test
A comprehensive audiological assessment conducted by a qualified audiologist, including ear examination, pure tone audiometry, and speech testing. Results are explained clearly with personalised recommendations.
Multi-Brand Hearing Aids
Hearing aids from all major manufacturers including Phonak, Oticon, Signia, Starkey, and Widex. Available in all styles from invisible-in-canal to powerful behind-the-ear devices.
Hearing Aid Trial
A risk-free trial period to test hearing aids in your everyday environment, with adjustments and fine-tuning as needed to ensure optimal performance before committing to purchase.
Tinnitus Consultation
Specialist assessment and management for tinnitus, including detailed evaluation, counselling on coping strategies, and hearing aid-based sound therapy options where appropriate.
How to Book a Hearing Test at Amplifon
Follow these simple steps to book your next hearing test with Amplifon.
Book a free hearing test online or by phone
Visit your nearest Amplifon clinic for a comprehensive assessment
Discuss your hearing aid options with an impartial audiologist
Try your chosen hearing aids during a risk-free trial period
Return for fitting adjustments and ongoing aftercare support
Amplifon Pros & Cons
An honest look at the advantages and disadvantages of choosing Amplifon for your hearing care.
Advantages
- Multi-brand hearing aid selection — not tied to one manufacturer
- World's largest hearing care company with global expertise
- Free hearing tests and trial periods
- Access to the latest hearing aid technology from all brands
Considerations
- UK operations sold to Hidden Hearing in 2025 — brand no longer active in UK
- No NHS hearing aids — was private only
- Limited UK store count compared to major competitors
Why Choose Amplifon?
World's largest hearing care company by revenue
Multi-brand hearing aid range from all major manufacturers
Free hearing tests and hearing aid trials
Global expertise with operations in over 25 countries
Advanced digital and rechargeable hearing aid options
UK operations transferred to Hidden Hearing in 2025
Frequently Asked Questions About Amplifon
Common questions about hearing tests, services, and booking at Amplifon.
Is Amplifon still operating in the UK?
Amplifon sold its UK clinics to Hidden Hearing in 2025. Former Amplifon locations now operate under the Hidden Hearing brand. If you were an Amplifon customer, your care has transferred to Hidden Hearing.
What happened to my Amplifon hearing aids?
If you purchased hearing aids from Amplifon in the UK, your aftercare and servicing has been transferred to Hidden Hearing, which now operates the former Amplifon locations.
Did Amplifon offer NHS hearing aids?
No, Amplifon was a private-only hearing care provider in the UK and did not offer NHS-funded hearing aids.
Why did Amplifon leave the UK?
Amplifon made a strategic decision to exit the UK market in 2025, selling its approximately 100 clinics to Hidden Hearing. The move was part of a review of markets where Amplifon felt it lacked sufficient scale to compete effectively.
Can I still get Amplifon hearing aids serviced?
Yes, Hidden Hearing has taken over the servicing and aftercare of hearing aids originally purchased from Amplifon in the UK. Contact your nearest Hidden Hearing centre for support.
Amplifon — Coming Soon
We're working on adding Amplifonto hearingtest.co.uk. Once available, you'll be able to compare prices and book appointments at their 100 UK locations directly through our platform.
Browse Available AudiologistsVisit Amplifon directly: www.amplifon.com/uk